Link Building Techniques: Building your link popularity is imperative if you want to improve your search engine rankings. Search engine optimization specialists employ a variety of different techniques for the purpose of generating back links. One of these techniques is forum link building.
This is one of the techniques that has come under a lot of scrutiny recently. There are some people that do not believe forum link building can be effective and there are others that classify it as spamming. Before we comment on the legality and effectiveness of this strategy is important to understand how it is conducted and what are its objectives.
Basically there are hundreds of online forums where people seek membership and chat with each other regarding topics of their interests. Some forums are topic centered based on a particular niche whereas others are general where people are free to discuss anything they want. The idea is to locate a forum that is relevant to your industry and then become an actual member. After seeking membership you will have to contribute to the forum in the form of comments and suggestions in the normal manner. After making a selected number of comments you will be allowed to post a back link in your signature. This is where you will use your signature space to conduct one-way link for your website.
Is it Effective or a Waste of Time?
As to the question whether this strategy is effective or simply a waste of time depends on how you go about it. There's no denying the fact that forum link building is a time-consuming process. If you were to conduct all this your self at the cost of concentrating on your core business then you would definitely be losing out. On the other hand you can simply hire a professional SEO company to conduct forum link building for you. This will make it a viable solution.
While it is important to increase the volume of back links to your website it is also imperative to get these links from high quality websites. The fact of the matter is that when it comes to forum link building it is more about quantity than quality. This is because the back links you will be getting from these forums will not be of very high quality. This is because forums are generally not high authority websites and Google does not give much weight to links coming from these sources. Nonetheless if you can manage to get a large volume of links from some of the better forums then it can definitely be effective in impacting your search engine rankings.
In a nutshell, the best way to go about forum link is to outsource the task to professional company and concentrate on the better forums. Furthermore it is imperative to complement these efforts with other well-established link building strategies.