Butterfly marketing is getting much of the hype. Mike Filsaime has already convinced a lot of people that butterfly marketing actually works. There are three major reasons as to the unparalleled success of sites that employ butterfly marketing in their business.
Some people contest that butterfly marketing is not worth it and that it is not as effective, but it actually possess three strengths that make other techniques pale in comparison to it.
Usefulness
Like any other viral marketing thing, it has to be useful. You must be able to give out something of value to your readers. This is what sets apart butterfly marketing sites. They establish to their readers that they are worth something and that there are load of good deals to expect.
An example of this is the work of Keith Lowen. Keith Lowen has several sites that are great. He is giving away a lot of valuable audio transcripts and things like that of the interviews he did on topics important to his target market.
Built-in Affiliate Program
The second reason is that these Butterfly Marketing sites has a built-in affiliate program. The thrust of the Butterfly Marketing campaign is that it manages everything and lessens the hassles of marketing.
When a visitor joins the site, he or she is automatically given an affiliate URL and told, "If you want to make money when we sell one-time offer, if you promote it to people that you know and they buy from you, then we will give you an affiliate commission on it." And it read in the box, "Nothing extra. As soon as you join, you have it."
Typically, there are a bunch of different membership areas, and depending upon how the site is set up, either you go straight to the membership area or you go to a page that basically says, "If you want to get to your downloads right away, click here." But first, and then they tell you right away, "What is in it for you? Why should you promote this site? Here is how you can make money promoting the site." And that is whether you paid to get in or you did not pay, whether it is free, it is the same.
Built-in E-mail Broadcast System
And finally, it has a built-in e-mail broadcast system, so everyone who joins this site will be open to the owner of the site. The owner can continuously market to them from then until they either unsubscribe from the mailings or delete their membership.
This permanent broadcasting system is very efficient and you will almost never run out of buyers with it. The sky is the limit when it comes to marketing to those who subscribed under a Butterfly Marketing program.
The thrust of the butterfly marketing campaign is to help you undergo metamorphosis in dealing with your lead from prospects to buyers. The stages of the butterfly is synonymous to the stages of converting your leads into customers, and with these stages abundantly showered with advantages we mentioned above, it is really a tough strategy to beat.