Product Marketing

Product Marketing: Are you planning on doing video product marketing in a few weeks so as to promote your products? Then, jump straight forward onto this online marketing strategy might not be a very wise thing to do. Despite a lot of good feedback that say that this is indeed an effective thing to do, you might want to look at some three factors that I will be discussing in here before you do some efforts on this.
Managing Videos

Brands that tend to have extensive libraries of videos should be equipped with the ability to manage and store these assets. In instances such as this, you might need to call forth the use of Media Asset Management (MAM). I am definitely in favor of this as a solution. This would be so since I think that relying on YouTube alone as your central repository is not that enough for you to achieve excellent marketing results. Why is this so? Perhaps one of the best reasons for this is that you can hardly re-use assets from YouTube as their qualities are far too low for expert use.

Brand Image

The pace as to how fast brand images can change is best reflected in recent studies that have been done by Google that came up with results that show that YouTube is now an awesome brand that you can work with. In the previous years, the video sharing website was strictly connected with user-generated content and youth. However, despite this given fact a few advertisers still opt not to have the YouTube watermark featured on their video players. But this fact case is rapidly changing nowadays. Some of the websites that chose are now featuring YouTube on their sites includes T-Mobile inside United Kingdom, which decided to center its web campaign for the T-Mobile dance on YouTube. With this given fact, you might want to place YouTube on the top of your list of video platform sites if you want to bag in some serious traffic and rankings for your small business.

Control Over Videos

In relation to the previously mentioned factor, a generally heard argument is that when you submit videos on video sharing sites, you no longer have control over them. However, this is not absolutely true since you can employ a few strategies that might allow you to manage your video clips. Even if your video clip is embedded on huge number of sites, you have the ability to handle its appearance by merely altering their availability from public to private. In addition to this, you also get to choose to allow ratings, comments, and embedding or not. From a video marketing and advertising perspective these are basically not the smartest things to do, but if you need to, you can choose to do so. YouTube even enables brand name and partner channel owners to establish in which parts with the globe the clips might be shown by means of a feature called GEO-blocking.

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