While there are many factors involved in search engine optimization, one can not ignore the importance of Building Link.
Link building is the process of getting websites to publish a link pointing to your site. This is also referred to as "back links."
Any true search engine optimization project should involve link building and any true search engine optimization firm should be building links on your behalf.
There are many ways to obtain back links. Some are good. Some are not so good. Let's separate the good and the not so good:
* Good: Submit your website to search engines and directories.
* Bad: Paying for links. Other than the Yahoo Directory, you shouldn't have to pay for links.
* Good: Seek out and discover information websites that might be interested in publishing a link to you. Some of these sites may contain articles with links for more information. Send an e-mail to these sites to see if they will publish a link to you.
* Bad: Link Farms. These are "directories" or websites that typically charge $5 or more to publish your link. Not only do these sites rank well within Google, but they do not carry much weight in the link building department.
* Good: Make sure member associations and chambers have the correct link information to your website. Most Chambers of Commerce publish a directory of members' websites.
* Bad: Reciprocal links. Never trade links unless you feel it is going to be beneficial to your site's visitors. After all, you went to a lot of work to get a visitor to your website, so there's no reason to give them an excuse to go to another website.
* Good: Article writing. Write articles and submit them to article directories. These directories allow members to publish your article, provided they publish a link to your site as well.
Link Building Services: Links on your website pointing to other websites helps your Google rankings.
False. This is not true. Actually, you are helping those other websites. Not your own.
How do you find links?
This is easy: You search for them. By using Google (or Yahoo or MSN), search for the following string "submit link + keyword". For example, if your website sells ink pens, you will search for "submit link + ink pens". The search results will include many reciprocal opportunities (avoid these, if possible), but it will also return some good linking opportunities.
You can also search for "directories" for various industries.
Keep a record of your submissions and follow-up with your link requests within 30 days to see if your record was accepted. Some directories and websites will send you an e-mail informing you of their decision to accept or deny your link request. See Internet Marketing Tools